THE SABBATICAL CO
A STRATEGY AND
INSIGHTS STUDIO
SERVICES
The Sabbatical Co is a strategy and insights studio that helps mission driven brands and organizations create impact.
Not just in the bottom line sort of way. In the re-thinking the way we do things to create a better future sort of way. Our partners look to us for help with things like:
cultural and consumer intelligence /
brand strategy and positioning /
narrative and messaging strategy /
innovation and ideation /
workshops of all kinds /
PEOPLE
The Sabbatical Co is led by Danielle Travers, a strategist and researcher with more than 15 years experience helping brands understand the world and how to behave within it. She’s worked with some of the world’s most interesting organizations (adidas, Nike, Google, Unilever, General Mills), on some of the wickedest problems (think: how to sell the need for climate action to conservative audiences), alongside some of the best and bravest minds in the business (Droga5, 72andsunny, Potential Energy Coalition). She often works solo but can curate bespoke teams of strategists, creatives, and thinkers based on the unique needs of every project.
PARTNERS
We partner with leaders who are comfortable doing the uncomfortable work needed to create positive change for business and society. We help them gain new perspectives and think beyond the short term by grounding our work in actionable strategies for creating change. Recent collaborations include:
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Tock: research and strategy to help the brand refine its positioning and put its mission into action
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Obama Foundation with Myself & Others: helping the Foundation clarify the story of its new Presidential Center to internal and external stakeholders
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King Arthur Baking Co: insights and strategy to help one of Fast Co’s Most Innovative Companies (and a founding member of BCorp) reach more customers
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FEMA with Resilience Action Partners: leading the development of a theory of change to help FEMA in its transition to become a resilience agency
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Kotex with Ogilvy: cultural insights and strategy to refresh Kotex’s brand platform and help the brand navigate shifts in modern culture